Well, technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product
Teddy told me that the most important idea in advertising is NEW, creates an itch. He also talks about a deeper bond with the product, nostalgia, it's delicate, but potent.
Teddy told me that in Greek, "nostalgia" literally means "the pain from an old wound." It's a twinge in your heart far more powerful than memory alone. This device isn't a spaceship, it's a time machine. It goes backwards, and forwards... it takes us to a place where we ache to go again. It's not called the wheel, it's called the carousel. It let's us travel the way a child travels - around and around, and back home again, to a place where we know are loved.
http://www.youtube.com/watch?v=R2bLNkCqpuY (can't embed)