It’s magic in the sense the mug is temperature-sensitive (react to heat or cold), where the image on the exterior of the mug will change color when the mug is being exposed to heat or cold (heat-sensitive based product is more common). The “magic” nature of the mug makes the mug much more interesting, where you could put hidden message or motive where it will only be exposed when in contact with heat, which makes a great gift candidate.
I would assume the most important aspect of magic mug is the design of the exterior image, where is not only have to be beautiful and unique, but the contrast between the normal image (room temperature image) and hidden image (appear upon heated) must be captivating and bring out “surprise”, the same expectation we have with magic.
I ask Dexter, the co- founder of Dexsim (the company behind d’MUG), about who their target customers are. He said the magic mugs are popular as corporate gifts, and they are targeting end users as well. From their design I would say it’s a “safe” design, meaning it probably more suited towards corporate with similar “look & feel” to those of souvenir gifts.
I was given 3 design as samples: The TV (a black screen brighten up and showing the word “ON”), The Tiger (Stripes turn into a tiger) and The Words (Black words turned into colourful words). I am very satisfied with the quality of the mug (solid build, vibrant color), and the design is okay, but I feel there is much more room for improvement. The TV has lots of potential, as the black screen could be turn on into anything, but why just show the word “ON” (which is not very meaningful), why not a more meaningful hidden message, a funny character or “You Are Being Watched” or “I'll Always Watch Over You”, then switch the corresponding white background with similar mood theme. As for The Words, rather than showing a bunch of meaningless words, why not put a hidden message in it and color up the hidden message, such as “Marry Me”, will this be a potential best seller? The Tiger is quite alright, but I like The Zebra better.
To target the individuals, especially the younger crowd, the mug’s design should incorporate humor or cuteness (for the much younger crowd) or some special characters or styles (gothic, girlish romance, etc.). Since it is expected to be bought as a gift, it should have more meaning (especially hidden meaning) for occasions such as birthday, father and mother’s day, valentine, etc. There should be a message of love, message of praise, message which makes people laugh, and help people to convey a message. When I say message I don’t mean just text, as message could be translated in other visual form. We have enough of “safe” design flooding the market; I believe we are desperately looking for something special, unique and unconventional. The nature of the magic mug is very special, and it should be complemented with a special design.
The magic mug still makes a very good gift with a surprise element, and I have high hopes for d’MUG’s next releases. The mug is sold for RM 22 per piece on d’MUG’s online store (original price is RM 26) excluding delivery (For West Malaysia is RM6 for Normal registered pos & RM8 for Poslaju. For East Malaysia will be RM12 for Poslaju only). If you would like to save on the delivery fee, you could try to contact them (firstname.lastname@example.org) to arrange for pickup (probably near Subang Empire area). There should be discount for bulk purchase (at least 50 units).
If you are interested in custom design, they accept a minimum order quantity of 50, and you can even print some customized message at the bottom of the mug. What if you only want 1 or 2 unit? Probably still could be done, but the price shall be higher, do contact Dexsim regarding your request.
The mug is made of High Grade Ceramic Compound, which feels pretty sturdy. The Ink and the Mug is food safe, certified to be compliance with "Directive 84/500/EEC – approximating EU countries' laws on ceramic articles intended to come into contact with foods”
I believe d’MUG should be a popular corporate gift, magically presenting each company;s identity and “secret message”, and it comes with a solid blue color premium box, which protect the mug well and portray a premium image. Do email email@example.com for bulk discount and custom design.
Dexsim (M) Sdn Bhd
B-06-29, Empire SOHO, Empire Subang,
47500 Subang Jaya,
Tel: +6017 888 4678
Online Store: http://www.d-mug.com/