Wednesday, September 23, 2009

All Business is about Selling

Do you agree that business is about selling? It’s logical to think it is true, since you can only generate income if you sell something, be it a product or service.

How to build a successful business? First of all, you need to sell, and be very good at it. Then, you need to have a team of people to help you sell. Not only that, you need to teach them how to sell even more. So it’s all about selling and teaches people how to sell for us.

What if I am not good at selling? Am I doomed to start a business?

If I try to sell Credit Card, Insurance, Unit Trust or MLM Plan, then I would need to be an awesome salesman in order to succeed as I deal directly with the consumer. If I am the master franchisee for a particular product such as Soft Drink or Soap, then I would need to sell my product to dealers, distributors and shop owners, so that they would sell my product. If I sell classified space like Star Classifieds or JobStreet, people actually call me up to buy my things, given that people know and trust my brand.

In terms of selling, I actually have 3 choices
  1. Sell the things to the customer directly
  2. Appoint dealers and distributors to sell my things
  3. Create enough advertising and awareness so that people would actually knock on my door and buy from me

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