Friday, September 23, 2011

Review: $0-100million with no sales people (Atlassian)


  • 2 founders: someone to depend on
  • Freemium: product must sell itself
  • Use your own product
  • Measures everything
  • Test everything
  • ABM: always be marketing
    • Send T-shirts to customer
    • Cool Benifit for workers: 1 week holiday before startwork, welcome kit of T-shirt and Chocolate
  • Your 1st idea will fail
  • Long term thinking
  • Know when to switch gear: when not to bootstrap anymore?
  • Build somewhere you want to work
  • Give experience as reward: Treasure hunting game

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