Review: $0-100million with no sales people (Atlassian)

Notes:

• 2 founders: someone to depend on
• Freemium: product must sell itself
• Use your own product
• Measures everything
• Test everything
• ABM: always be marketing
• Send T-shirts to customer
• Cool Benifit for workers: 1 week holiday before startwork, welcome kit of T-shirt and Chocolate
• Your 1st idea will fail
• Long term thinking
• Know when to switch gear: when not to bootstrap anymore?
• Build somewhere you want to work
• Give experience as reward: Treasure hunting game