Notes:
- 2 founders: someone to depend on
- Freemium: product must sell itself
- Use your own product
- Measures everything
- Test everything
- ABM: always be marketing
- Send T-shirts to customer
- Cool Benifit for workers: 1 week holiday before startwork, welcome kit of T-shirt and Chocolate
- Your 1st idea will fail
- Long term thinking
- Know when to switch gear: when not to bootstrap anymore?
- Build somewhere you want to work
- Give experience as reward: Treasure hunting game
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