Wednesday, August 31, 2011

Jason Cohen: Six ways to work out whether advice is helpful to you

  • The Rules: There are no fixed and fast rules. 1 short post per day might work for professional bloggers with focus on impressions, but maybe not for a product blogs which might require lengthy detail.
  • Sales: Can a geek do sales better than a “professional” salesman? Perhaps. If you are building a software development tool, you probably understand the problems and its benefits better than any other salesman. You can answer “hard” technical question, you can execute a perfect demo and provide great support: which in some sense are sales. If you are selling a frying pan, it might be easier to train a professional salesman about the product and let him do his magic talk.
  • Trust your inexperienced gut: your “unconventional” ways of doing things might be the right thing for you. Pick things naturally right for you. Perhaps not doing the normal way is your competitive advantage.
  • Stuff changes, rules changes. What used to work might not work now.
  • King or Rich? Do you plan to run your business for life, or you plan to sell it for the right price? Is your business a lifestyle business, or business with high growth?
  • Bootstrap or Funded? Bootstrap needs to generate revenue stream as fast as possible, while the funded can focus on land grab and market share (think about monetization later).
  • Perhaps there is nothing wrong with running a one-man business with no sales team?
  • Less reading and more doing?

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